Cheetos Advertising Campaign
This is a Capstone project for my first bachelor's degree in Brazil. It consists of a deep study of the client line of products and customers, and the development of their marketing strategy, along with all the material for the campaign.
Researching
Before deciding what strategies to follow, we did a deep research into the customer's behavior and purchasing decisions to understand the best routes to take.
Developing
After defining the strategies to take, comes the execution part where all the material was created, for the first and second phases of the campaign.
Publish Plan
With real data from the media, we created an advertising plan for all the channels planned to run the ads, with real values and according to the given budget.
